Digital Marketing Associate
@International Health Management Services (IHMS) posted 3 months ago in Insurance Shortlist Email JobJob Detail
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Job ID 36229
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Career Level Mid-Level
Job Description
Octamile is an insurance technology software company building solutions that enable African insurance and non-insurance businesses to simplify access to insurance across Africa.
Our solution helps digitise the end to end insurance stack of insurers and help them improve portfolio profitability, customer experience and better decision making powered by data and technology. Our solutions are already helping leading insurers across Africa digitise claims processing for auto insurance customers and non-insurance businesses to distribute insurance. Join us, be the face of change for Africa’s digital insurance ecosystem. We are an equal opportunity employer and do not discriminate.About Your Role:
At least 2 years proven experience in marketing and content creation
Excellent writing, editing and verbal communication skills
Excellent analytical skills and experience with web analytics tools (e.g., Google Analytic, Google Search Console, SEMrush, and keyword research tools)
Strong understanding of digital marketing principles, including SEO, social media management and email marketing
Ability to work collaboratively with diverse teams and stakeholders.
A strong willingness to learn and grow.
About You:
Develop and execute comprehensive marketing campaigns that effectively describe and promote our products
Create engaging and relevant content including blog posts, case studies, newsletters, product sheets, email campaign, social media posts:
Collaborate with Engineering, Product and Commercial teams to create succinct marketing materials that convey the value proposition of our products
Measure and report on the performance of digital marketing campaigns, content and assess against goals (ROI and KPIs)
Implement SEO best practices to maximize content reach and engagement across digital platforms.
Analyze market trends and customer feedback to continuously improve our product positioning and content strategy.
Engage with our online community across social media platforms and forums to foster positive relationships and promote brand loyalty.
Strong computer skills – Excel, Powerpoint, Word
Keep updated on industry trends, competitors, and market conditions to provide insights and recommendations