Digital Marketing Officer

Full time @Owens and Xley in Marketing, Advertising and PR Email Job

Job Detail

  • Job ID 6185
  • Career Level Mid-Level
  • Experience 2 Years
  • Qualifications Bachelor’s Degree (BSC)

Job Description

Job Summary

  • The Digital Marketing Manager is responsible for managing the company’s online presence and growing the brand’s influence locally while also increasing brand loyalty and awareness.

Responsibilities

  • Develop creative and engaging social media strategies
  • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter and Instagram adapting content to suit different channels
  • Prepare and send out newsletters via mailchimp
  • Create blog posts for the website
  • Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite, Planoly and Asana
  • Develop, launch and manage new competitions and campaigns that promote our organization and brand
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
  • Manage, motivate and coach junior staff such as social media executives or assistants
  • Manage a budget for social media activities.

Requirements

  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Must exhibit good knowledge of business operations
  • Ability to maintain confidentiality and discretion at all times

Educational Qualifications

  • B.Sc in Marketing, Business Management, Communication Psychology or any related discipline

Experience:

  • 2 years of experience as a Social Media Specialist or similar role
  • Candidates should preferably live along the Lekki-Ajah axis.

Salary Range

  • N70,000 – N100,000 monthy.

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